The Biggest SEO Changes of 2016 to be Aware Of Now14Apr
SEO has experienced some big changes over the past few years, and 2016 has been no exception.
While the basics will always play a part, anyone involved in search marketing knows that the SEO industry is extremely liquid—what worked even six months ago might not work today. If you’re reading this, it’s likely that Google’s search engine is likely where most of your efforts are focused. Did
you know that in recent times Google has been implementing an estimated 500 algorithm changes every year?
While these algorithm updates can be great for the user experience, they can wreak havoc on an SEO marketer who isn’t willing to adapt, tweak, and stay up to date with what works and what doesn’t in 2016. There’s a few major things to look out for these days, so let’s take a look at some of the most important SEO strategies you should heavily consider adding to your arsenal of tactics.
Keywords Are Important—But Not As Important
Keywords used to be one of the most important elements of any successful SEO campaign. While keywords and phrases are still certainly very important, their significance has been substantially reduced. It’s better to look at keywords as a part of your overall strategy, not the end-all-be-all of your SEO campaign. Google’s continually evolving search algorithms are getting smarter at detecting the meaning behind content, rather than just scraping for a certain set of words.
For example, if you wanted to rank for “best dentist,” there was once a time where you would cram the phrase “best dentist” into your content five or six times. These days, you might still want to mention that specific keyword, but Google has become much more adept at recognizing semantic meanings — your content should discuss why your dentist of choice is the best. The words and phrases you naturally use will have a major impact on how Google interprets your content.
Longer Content Performs Better
On average, the length of content has become more important. Posts or articles ranging in length from 1,200 to 1,500 words seem to be doing much better than, say, short little 300 word one-offs. Google loves content that appeals to humans, and well organized, lengthy pieces with elements like
subheadings, bullet lists, and unique images will give you much more of a boost than simply saying “best dentist” over and over.
Mobile Ready Sites Get Preferential Treatment
Mobile devices are everywhere—there’s a good chance you have a smart phone in your pocket right now. Google knows this, and wants to provide their visitors with content that can be easily viewed and digested across multiple platforms, especially mobile. Ensuring that your web property is easily viewed on a mobile device is extremely important.
To recap, in 2016 you should be implementing the following SEO strategies:
- Use but do not obsess over keywords
- Create longer, more engaging content
- Make sure that your site is mobile-friendly
To succeed in SEO is to continually adapt, and that’s why these are some of the best strategies to incorporate into your SEO campaigns this year.