Would a Plumbing Company Benefit from an SEO Campaign?15Feb
Would a Plumbing Company Benefit from an SEO Campaign?
Traditional marketing has been very good to the plumbing industry. We have many Plumbing SEO clients that utilize things like direct mail, local sponsorships, and local newspaper ads. Those mediums are still an effective way to reach customers.
But if you want to consistently reach customers, a strong presence online is needed.
Let’s take a look at how many people are searching for a Plumber in Bridgewater, New Jersey.
Just in this limited screenshot, you can see that 80 searches per month just for a few keywords. If you look at the blue line graph, you can see the total average monthly searches is over 1,000 per month. High rankings in Bridgewater could certainly change the course of a plumbing business.
For now, let’s focus on the 80 highlighted searches. The average job cost for a plumber coming into your house in New Jersey is $650.
So with top rankings, we expect about 35 people out of the 80 to click our website. Out of those 35, we’ve seen averages of 50% conversion rates into a customer. When you have a leaking faucet or water in your house, you don’t generally have a whole lot of time to price shop.
So those 35 will convert into 15 customers let’s say. 15 x $650 = $9,750 dollars per month. That doesn’t include referrals, larger jobs, and neighborhood people seeing your trucks. That number is a per month average a plumbing company can bring in by ranking #1 for those 4 highlighted search terms.
That’s pretty darn good.
So if you own a Plumbing Company or know someone who does, we’d love to talk with them. A professional SEO campaign will ultimately be the leading driver of revenue to their business.
And we can help.
Thanks for reading.
To Higher Profits,
SEO Expert, Owner of POP Advertising Partners